First Alien v Predator Now...
As one writer said, "summer's movie releases just got a little bit more intense." Why? This time last week, Zac's Charlie St. Cloud wasn't being released in the US until October. Then, on Tuesday, it was suddenly announced that things had changed and the film is now set for release on July 30th...the exact same day as Beastly.
The feedback from fans has been mixed: Some are super excited that they get to see Big screen!Zac sooner, but others are concerned that Zac and Vanessa are being pitted against each other, and think that Universal (the studio behind Charlie St. Cloud) have acted selfishly. Personally, I think some perspective is needed here - as I'm guessing, whatever the release date, both Zac and Vanessa will be collecting healthy paychecks. Further, although it's an almost given that actors have huge egos, the relationship should be strong enough to weather the box-office storm. Face it, if this is the thing that can impact on a union, then a couple should never have gotten together in the first place. In any case, considered from a studio angle, this is not such a surprising move: you have two huge names dating, there was always a chance that someone was going to attempt to get mileage out of it; a typical, "wouldn't it be perfect if..." marketing idea.
I, for one, couldn't be happier that the date of CSC has moved up. Hopefully, it means that us in the UK will get the flick sometime before December. I'm intrigued to see who will make the biggest impact at the box office. I think it will be Vanessa, seeing as Beastly has, at this stage, had the most publicity, but who knows...?